With regards to your online presence, your website and social media accounts is your ambassador for your business. Through them, you present your small business to your customers so they can understand all you offer. Are you conveying a clear and compelling message through your website content?
First of all, when it comes to creating content, make sure that you are distributing pieces of content that are fresh and current. Don’t assume you can toss any old article or other form of content on your website to fill up space and engage your site visitors. People check out and stay on websites that offer timely and useful information. Your website should be regularly updated on what products and/or services your business offers.
Then, you need to create a content strategy. Figure out who will actually be creating content for your small business blog, will it be you or will you outsource? Determine the types of content do you want to post on your business blog.
However, many small business owners struggle finding time to write their content. To overcome this challenge, you may get experts or ‘guest writers’ that are currently writing for other blogs in similar industries to come and add value and a new perspective to the content on your business blog.
Whether you hire a writer, have guest writers or you write on your own, the number one question you should answer is “Is my content good enough?”
For more on this, check out this post: http://www.business2community.com/content-marketing/8-questions-help-decide-content-good-enough-01826368#Q7iMJ8fBfmJ5Vk3Z.97