Influencer marketing continues to throw up challenges for marketers (research)

Influencer Marketing

Influencers are extremely advantages and have a tremendous impact on business in Australia these days as well as around the world. Influencer marketing can be thought of as highly customised marketing.

What is influencer marketing? Many of us still wonder what exactly influencer marketing is. For those who are not familiar with this type of marketing, it is marketing that concentrates on particular people rather than the entire target market for that particular brand.

Over the last several years, influencer marketing has become much more popular and prevalent. Some of the people who are subscribing to that approach are doing it well and are achieving positive results. Meanwhile, others who are not doing it well and are not getting the results that they are hoping to achieve. The fact is that influencers have achieved their status by gaining experience and knowledge in their particular niche.

However, it is not safe to assume that all of the advice that every influencer hands out is necessarily perfect advice for everyone else. It is important for you to keep in mind that there is a lot of false and/or useless information floating around and it is your job to figure out what information is valuable and what information should be disregarded because it won’t benefit you in any way.

For more info and stats on influential marketing, you should check out this article: http://www.prwarrior.com/2017/02/influencer-marketing-challenges

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